Jamee  |  
Excellence achieved

Zweig Group recently announced the winners of the 2020 Marketing Excellence Awards. The awards recognize outstanding, results-driven marketing in the architecture, engineering and construction industry.

Award entries were judged by a team of marketing professionals and evaluated based on overall creativity, messaging, results achieved by the campaign and level of design.

Garmann/Miller’s entry was a multi-faceted campaign centered on a sports theme to attract attendees to our booth at the 2019 Ohio School Boards Association Capital Conference in Columbus. Months of planning go into this three-day event each November geared toward K-12 administrators across the state. Our primary goal as an exhibitor is to connect with our existing clients while looking to build new relationships. We do this with a large trade-show booth and our annual evening social event.

By the time we crossed the finish line, our program used print, video, email, social media, hip socks, stadium blankets, a custom-designed Pop-A-Shot game, green sneakers, referee shirts and a mini high-top logo keychain to connect with our audiences.

“Marketing can have a tremendous impact on how the company looks to the outside world and to how the company looks to employees on the inside”, said Zweig Group CEO Chad Clinehens. “With the reduction of in-person interaction, excellent marketing is more important than ever in defining the external and internal brand.”

Winners will be honored at the 2020 Elevate AEC Conference in Denver, Colorado, Sept. 30-Oct. 2 and at Zweig Group’s Virtual Elevate AEC Conference Oct. 16.

About Zweig Group: Zweig Group is the leading research, publishing and advisory services resource for firms in the architecture, engineering and construction industry. Headquartered in Fayetteville, Arkansas, the firm provides a comprehensive suite of products including industry reports and surveys, executive training and events. Visit zweiggroup.com for more information.